Hello! Thank you for visiting.
My name is Victoria Klum. I am a writer, photographer, and social media manager based in Raleigh, North Carolina.
I help companies and organizations build and structure their online presence by creating an ecosystem that includes their website and the social media platforms that are the best fit for the audience they are trying to reach. Put my creative energy and experience to work for you! Scroll down to learn more, or click through to my calendar to schedule a call.
Integrating Websites And Social Media To Build Community
If you have a business, you most likely either have a website or you are planning to build one. Chances are, you also have a business or “fan” page on Facebook and maybe even a Twitter and an Instagram page, too. And you may be wondering what the heck you are supposed to do with all of those pages, and how will you find the time to update them.
In the early days of the World Wide Web, a website functioned well as a sort of virtual Yellow Pages ad. However, today’s users come to your page expecting to see content that is fresh, authoritative, and well-organized. I can help you maintain a dynamic website that engages your audience with regular content, optimized for humans, not just search engine algorithms.
Social media plays an ever-increasing role in amplifying your brand identity. Whether you intended to or not, your business or organization very likely has some kind of presence on social media, in the form of online reviews or conversations about your brand. I will help you to take control of your social media presence by helping you build a community around your brand. Together we can explore social media platforms to determine which ones make the most sense for your company or organization, as well as how to get the most out of the platforms you are on.
More About Victoria
I’ve been a writer since I was big enough to hold a crayon and a became a photographer soon after when I started borrowing my grandfather’s Kodak Instamatic. Writing and photography have always been my conduit for exploring the world around me.
My writing experience includes business communication, journalism, and blogging, as well as technical writing and documentation. I describe complex concepts and issues in a way that is easily understood, without talking down to the reader. I have a well-honed instinct for approaching each project with the right mix of gravitas and wit.
My photography background includes travel/scenic, street, fine art, portrait, sports, and architecture. In 2012 I won the Historic Alameda Award in the annual “Alameda On Camera” exhibition at the Frank Bette Center for the Arts in Alameda, California.
Long before it was known as “social media”, I participated on BBS and Listservs. I was thrilled by the experience of communicating with people around the world with interests that were similar to mine, in a way that was much faster than “snail mail” and much less expensive than overseas telephone calls. Through participation on social sites like FriendFeed and Flickr, I experienced first-hand the power that online social networks have in building communities around interests and experiences.
Versatile and Experienced
From bootstrap startups to Fortune 500 companies, I have over 30 years of experience in an eclectic group of environments, including academic, online publishing (serving 12 million page views per month), and professional sports. I have the flexibility to work effectively on long-term projects as well as fast-paced assignments with tight deadlines.
Curious, Creative, Organized
I bring boundless curiosity and creative wisdom to your project so that I can learn what makes you and your brand unique to help you stand out from the crowd. I have 15 years of experience in managing projects and will shepherd your project from concept to launch with care and efficiency.
I’d love to learn about you and your organization and how I can be of service.
Let’s connect: here’s my calendar to make it easy to find the best time to talk.