Are you a small business owner frustrated by the constant change in online marketing best practices?
Are you wondering if you really need to have a website if you don’t have an online (e-commerce) store selling your product or service?
Do you already have a website but you aren’t sure how often you should update it?
You know social media should be a part of your marketing strategy, but how do you use it to promote your business? Do you always have to buy sponsored posts? How often should you be posting on social media? Can one post be used on multiple social platforms?
How in the world are you supposed to find the time to figure all of this out AND stay on top of it?
I can help you structure and build your online presence by:
- creating a marketing ecosystem that includes your website, newsletters, social media, and other marketing materials
- creating content for your marketing assets (social media, blogs, articles, and newsletters)
- finding social media platforms that are the best fit for the audience you are trying to reach
Put my creative energy and experience to work for you! Keep reading to learn more, or click through to my calendar to schedule a call.
Integrating Websites And Social Media
In the early days of the World Wide Web, a website functioned as a sort of virtual Yellow Pages ad. However, today’s users come to your page expecting to see content that is fresh, authoritative, and well-organized.
I can help you maintain a dynamic website that engages your audience with regular content, optimized for humans, not just search engine algorithms.
If you have a business, you most likely either have a website or you are planning to build one. Chances are you also have a business or “fan” page on Facebook and maybe even a Twitter and an Instagram page, too.
Social Media is today’s word-of-mouth. Social media plays an ever-increasing role in amplifying your brand identity. Whether you intended to or not, your business or organization very likely has a presence on social media, in the form of online reviews or conversations about your brand.
You may also be wondering 1) what the heck you are supposed to do with all of those pages; 2) how you’re supposed to find the time to update them; and 3) how do you know if anyone really sees your updates.
Let’s take control of your social media presence and build a community around your brand. Together we can explore social media platforms to determine which ones make the most sense for your company or organization and how to get the most out of the platforms you use.
Newsletters and Blogs
Blogs are a great marketing asset. Regular blog posts keep your website (and your business) looking fresh and updated, with the added benefit of providing material for social media posts.
Newsletters are a good way to connect directly with your customers on a less-frequent basis than blog or social media posts. These are more effective (and less intrusive) when they’re sent weekly, monthly, or quarterly and highlight new products or services or changes in business hours for holidays.
I can work with you to create fresh, engaging, and informative content for your blog and your newsletters.
I’d love to learn about you and your organization and how I can be of service.
Let’s connect: here’s my calendar to make it easy to find the best time to talk.